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What Makes a Great Tagline
All the hubbub surrounding Chevrolet’s new tagline, “Runs Deep,” is a bit puzzling to me.In my mind, a tagline is like any other creative expression. And evaluation of any creativity is highly...
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How to Write Taglines That Double Sales
Two Customer TypesTaglines for products and brands are everywhere, but often they don’t get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on...
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